Ministry of Tourism and Arts has called on Regional and District Cultural Affairs officers to be creative and make the Ministry vibrant in 2021.
Speaking during a virtual meeting with Department of Arts and Culture officers based in the regions, Ministry Permanent Secretary Dr. Auxilia Ponga said in the coming year, the staff’s performance will be measured by how many jobs they will create in their areas of operation and how much the districts will contribute to the country’s Gross Domestic Product (GDP).
Dr. Ponga further stressed the need for the department to work with the Regional Tourism Development and Research Officers to make traditional ceremonies more attractive for both domestic and international tourists.
Meanwhile, Dr. Ponga said “the officers must create linkages and networks by partnering with the corporate entities operating in their regions to actualize the cultural affairs development dream, by setting up online shops that will cater for women working groups in the arts space.”
And Director of Arts and Culture, Patricia Muyamwa said there is enough potential in Zambia’s creative sector with the ability to generate incomes for the country.
“The communities in the regions should be coordinated to create enough mechanize for the international markets.
“There is already a 5,000 demand for Makenge bags and baskets from Western Province, and there is need for the officers to mobilize communities in such areas,” she said.