Zambia’s tourism sector has potential for growth – PMRC

• Tourism sector has potential for growth.
• Local tourism still unsatisfactory despite numerous tourism resources.
• Lengthen tourists stay to six days.

Policy Monitoring and Research Centre (PMRC) observes that there is immense potential for growth in the country’s Tourism sector.
Organization Executive Director Bernadette Zulu told Money FM News that the diversification effort in the sector can be achieved by integrating the country’s rich cultural heritage into tourism packages beyond traditional ceremonies and promoting domestic tourism.
Ms. Zulu said despite Zambia being endowed with numerous tourism resources and attractions, local tourism has still remained unsatisfactory.
“Infrastructure, especially roads leading to the tourist sites, needs to be prioritized, in the infrastructure projects currently being implemented in the country. This applies to all the major tourism zones.”
“With regards to foreign tourists, the aim must be to lengthen tourists stay to an average of six days from the current four days,” Ms. Zulu stated.
She said if implemented, the aforementioned prospects would promote growth in the Tourism sector and ensure increased contribution to Gross Domestic Product (GDP)

More From Author

World Bank urges Zambia to capture other benefits beyond mining sector

• World Bank is committed to supporting African countries to translate Africa’s mineral wealth into…

Read More

Kwacha gains should benefit consumers – BuyZed

• This is to ensure that consumers begin to enjoy what is produced locally.• Manufactures…

Read More

SEC attributes decline in Q4 bond trades to delayed debt restructuring process

• One of the challenges is to do with the delays in finalizing the debt…

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

IZB profit up 18.74% to K604.33 million

IZB has posted a K604.33 million Net Profit after tax for the year ended 31st…

Read More

Indo Zambia Bank declares K50 million dividend cheque

This is part of the K125 million dividend, the highest ever for 2023 financial year.…

Read More

Economist expects currency to hit K15 between April, December, 2024

  The Kwacha has been experiencing an unusual decline since introduction of the Export Proceeds…

Read More