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Musika to bridge gaps in agriculture industry

• Musika has been using the market systems approach to support private sector partners.
• The Organization is transitioning to using an approach that will be focusing on industry level intervention.
• The organization will also be focusing on agriculture marketing and nutrition.

Musika Zambia says it is this year transitioning from using the market systems approach to support private sector partners to conduct agriculture activities with Smallholder farmers.
Organization Head of Corporate Affairs Pamela Hamasaka told Money FM News in an interview that the institution will now be using an approach that will be focusing on industry level intervention even as it tries to shift all the partnership that it has had over the years.
Ms. Hamasaka explained that the Organization will be looking at bridging the gaps in the agriculture industry than focusing more on meeting the needs of the partners, with the issue of climate resilience being top on the agenda.
“We have been working in the agriculture sector for the last 8 years now and what we have been doing is using the market systems approach to support private sector partners to do activities with the Smallholder farmers.”
“So for this year, MUSIKA is transitioning to using an approach that will be focusing on industry level intervention even as we try to transition all the partnership that we have had over the years, from being focused more on meeting the needs of the partner to looking at the gaps in the industry and also trying to see what opportunities we can create than can pull in all these private sector partners to collaborate and see how we can answer to the gaps that are on the market so that will be our approach but specifically we are looking at specific things even as we transition to that industry level focus,” Ms. Hamasaka said.
Meanwhile, Ms. Hamasaka stated the organization will also be focusing on agriculture marketing and nutrition to ensure that farmers are able to return and consume some of the food that they are producing, even as they improve in terms of production and productivity.
Ms. Hamasaka stated that the Organization’s focus is to ensure that raw materials which farmers supply to food processors are brought back into the community in form of nutritious food.
She added that the Organization is also focusing on climate resilient crops, as well as creating opportunities in the livestock sector.
“The issue of climate resilience is top on our agenda and in this we are focusing on climate resilient crops, and we are also focusing on livestock seeing what opportunities we can create in terms of cattle, goats, chicken and also aquaculture.”
“Then under climate resilience as well, we are also looking at smart technology for example irrigation, storage and also issues to do with mechanization,” she stated.

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