ZTA targets to attract over 1.5 million international tourist arrivals into Zambia

• Zambia attracted 800,000 tourist arrivals last year.
• The country is now targeting to beat its pre Covid period figure of 1.3 million arrivals.
• Germany is among the key source markets where the international arrivals are expected to come from.

Zambia Tourism Agency (ZTA) says it is aiming to attract over 1.5 million international tourist arrivals into Zambia this year.
Speaking on the margins of the just ended 2023 ITB Berlin Trade Show in Germany, Agency Director Chavunga Lungu stated that Zambia attracted 800,000 tourist arrivals last year but is now targeting to beat its pre Covid period figure of 1.3 million arrivals.
Mr. Lungu added that Germany is among the key source markets where the international arrivals are expected to come from.
He further said it was important for the country to participate at the 2023 ITB in Berlin, as other private sector players from Zambia also participated and had the opportunity to promote their businesses.
Mr. Lungu expressed optimism that the event will help Zambia to reach its ambitious targets going forward.
“In 2023 we have an ambitious plan which is to attract more than 1.5 million international arrivals into Zambia and in that plan we are very categorical about the key source market that we are targeting and Germany is one of them.”
“Not only did we come here to Europe to attract travellers but also from other places because the ITB was an opportunity to meet others from the tourism trade to interact and se opportunities for the country,” Mr. Lungu stated.
He noted that while the Agency ZTA is responsible for generally marketing the whole country, the private sector players that participated had the actual products.
““We believe that this is going to get us to where we want to be as far as promoting the destination is concerned and we are happy that we had this opportunity,” he added.
This is contained in a statement issued by First Secretary-Press at the Zambian Embassy in Germany Berlin, Lubinda Kashewe.

More From Author

World Bank urges Zambia to capture other benefits beyond mining sector

• World Bank is committed to supporting African countries to translate Africa’s mineral wealth into…

Read More

Kwacha gains should benefit consumers – BuyZed

• This is to ensure that consumers begin to enjoy what is produced locally.• Manufactures…

Read More

SEC attributes decline in Q4 bond trades to delayed debt restructuring process

• One of the challenges is to do with the delays in finalizing the debt…

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

IZB profit up 18.74% to K604.33 million

IZB has posted a K604.33 million Net Profit after tax for the year ended 31st…

Read More

Indo Zambia Bank declares K50 million dividend cheque

This is part of the K125 million dividend, the highest ever for 2023 financial year.…

Read More

Economist expects currency to hit K15 between April, December, 2024

  The Kwacha has been experiencing an unusual decline since introduction of the Export Proceeds…

Read More