• Zambia is the best tourist destination in Africa.
• It boasts of numerous waterfalls that present a spectacular sight of unmatched beauty and splendor.
• The Brazilian Travel Agents took part in a virtual seminar organized by the Premier Tourismo Club.

Brazil’s Premier Tourismo Club, in partnership with Africa Nova and Mail news Tourismo have trained about 145 Travel Agents to market Zambia’s tourism sector in South America.
In a statement availed to Money FM News, Zambia’s Ambassador to Brazil, Dr. Alfreda Kansembe-Mwamba is optimistic that the training will build capacity among the Travel Agents on Zambia’s tourism sector, a move that will enable them to easily sell Zambia as the best tourist destination in Africa.
Ambassador Kansembe-Mwamba said Zambia is the best tourist destination in Africa as it boasts of numerous waterfalls that present a spectacular sight of unmatched beauty and splendor.
‘The backing of Travel Agents in Brazil and now that tourism was on the upswing globally, it can improve Zambia’s economy and enhance its image as a beautiful destination,” she said
She urged Brazilian Travel Agents and all cooperating partners spearheading the marketing of tourism, to visit Zambia and enjoy the rich cultural diversity.
Ambassador Mwamba was speaking when she opened the virtual seminar organized by the Premier Tourismo Club before the Brazilian Travel Agents undertake the task of marketing and promoting Zambia’s natural wonders in South America.
And Zambia Tourism Agency, International Tourism Promotion Manager Angela Chimpinde described the initiative of training Brazilian Travel Agents as a great move of marketing the country’s tourist attractions, adding that
Meanwhile, the Director of Premier Tourism Club Sergio Jose Maciura has disclosed that the Travel Agents will soon be accorded an opportunity to visit Zambia and learn of the vast rich tourist attractions the country is endowed with.
“Zambia online tourism project has generated maximum interest from Latin Americans who cannot wait to sample Zambia’s rich tourist attractions,” he said.
In August last year the Brazilian Premier Tourismo Club at a tourism Expo, expressed interest to partner with Zambia in marketing the country as the best tourism destination.
This is contained in a statement availed by First Secretary for Press and Public Relations at the Zambian Embassy in Brazil, Grace Makowane.