• Money FM has a vital role in promoting peace and stability.
• Media practitioners need to be equipped with certain standards of practice
• Media houses must develop interest in licensing their organization.

Independent Broadcasting Authority (IBA) has urged media houses to enhance their ethics and compliance of the IBA Act.
Speaking on behalf of IBA Director General Josephine Mapoma at a media training Workshop for Money FM Business Radio, Director for Human Resource Lushinga Kawila said media houses must develop interest in licensing their platforms and be credible in covering elections as they play an important role in the process .
“This workshop only simplifies your desire to be an ethical and compliant radio station in the country, therefore this workshop is important as it will allow us to share our expectations of you and our licensees,” he said.
Mr. Kawila further said, “the purpose of this workshop is for us to share with you our mandate as IBA, the complaints procedure, election coverage, license renewal and other conditions of the license among other topics. “You should at least have some interest in the process of license renewal and the coverage of the elections. Of importance, we expect to hear your concerns as well as triumphs regarding your work as a broadcasting station. As you may be aware as Money FM, you play an important role in information dissemination of matters involving economic importance to members of the community, therefore the need to be ethical and professional cannot be over emphasized,” Mr. Kawila added.
And speaking at the same training, Money FM Chief Executive Officer Nkhonde Fumbeshi noted that the continued unethical reporting among journalists poses a threat to social security.
She said like any other profession, media practitioners also need to be equipped with certain standards of practice so that they serve the public and stakeholders in a diligent manner.
“In light of social media and the internet, there are so many unethical practices that we see around and it is just important that the IBA comes on board to guide us on how we can adequately serve the public and all stakeholders in an ethical manner.”
“It is our hope that through this training, it will increase our levels of awareness in the way we perform, for the presenters, in the way you communicate with the listeners and for the newsroom also in the way you disseminate the news in an unbiased manner,” Mrs. Fumbeshi stated.