• The media is a very important partner in getting information to the public.
• PIA has been empowering the media with knowledge on financial literacy and financial inclusion.
• There has been growing interest from the media in reporting on stories relating to financial literacy and financial inclusion.

Pensions and Insurance Authority (PIA) says it has been empowering the media with knowledge on financial literacy and financial inclusion.
Speaking in an interview with Money FM News, Authority Communications Manager Doreen Kambangaji said this is to ensure that journalists are able to understand what they are communicating to the masses, and come up with news content.
Ms. Kambangaji stated that the Authority always been partnering with the media because the media plays a very important role in getting information to the public.
“We always partner with the media and that is because we believe that the media is a very important partner in getting information to the public, we cannot do this on our own.”
“We have also been empowering the media with knowledge on financial literacy and financial inclusion because we believe that the media can only best communicate if they understand what financial literacy is, if they understand what financial inclusion is and if they also understand the various insurance products that we have on the market,” Ms. Kambangaji said.
She noted that as a result of the continued partnership, there has been growing interest from the media in terms of reporting on stories relating to financial inclusion and financial literacy.
Meanwhile, Ms. Kambangaji has reaffirmed the Authority’s commitment towards ensuring that the media is provided with the much needed information and skills that will allow them to come up with human interest stories.
“At the end of the day, behind those numbers there are people who are affected so it’s also important to bring out human interest stories for these financial stories that we publish whether on radio, newspapers and also television,” she added.