• Performance at the beginning of the year was already compromised.
• The first three months of the year are usually fairly quiet.
• The sector is still below average of what it would have been.

Livingstone Tourism Association (LTA) says performance of the tourism sector is below 50 percent of what industry players expected.
Association Acting Chairperson, Hillary Kashempa told Money FM News in an interview that the general performance is still below average of what it would have been.
Mr. Kashempa noted that the first three months of the year are usually when it comes to business activities and only begin to pick up about April, May, and June.
He observed that the performance of the sector at the beginning of the year was already compromised because of the Covid-19 pandemic as the industry failed to record the expected number of tourists visiting various tourism sites.
“The general performance is that we are still below average of what it would have been or what we would have liked. The first three months of the year are usually fairly quiet and then it begins to pick up about April, May, June coming up there. But of course, then there was the issue of the Covid-19, around that period there was also at some point the issue of the second wave and now the third wave.”
“So performance at the beginning of the year was already compromised because we did not have the numbers that we are looking for. It was only after a few months that we started picking up but it was slowly. So we are still far from where we were,” Mr. Kashempa said.
Mr. Kashempa added that the sector is still far from getting back to its glory days.
“On average the tourism sector I would say we are still below 50 percent of what it should have been. So that is the general performance,” he stated.