• The campaign is part of Dentsu International’s ongoing commitment to Malaria No More UK.
• In April 2018, at the Malaria Summit in London, Dentsu International helped secure a $4.1 billion pledge from governments, science and the private sector.
• WHO has warned that disruption to malaria diagnosis and treatment could lead to thousands of additional deaths across the African continent.

Dentsu international has partnered with a global Non-Governmental Organization (NGO) Malaria No More UK to launch ‘Draw the Line against Malaria’.

Dentsu International Senior Public Relations Director Fiona Magill said in a statement that the global integrated campaign is the latest in a three-year pro bono partnership involving creative and media agencies from across the Dentsu International Network, aimed at ending a disease that kills a child every two minutes.

Ms. Magill stated that the ground-breaking campaign taps into a cultural moment where new generations are claiming their future back from Malaria, combining a digital platform, activation and powerful film.

She said the star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.

“The ground-breaking campaign taps into a cultural moment where new generations are claiming their futures back from this deadly disease, combining a digital platform, activation and powerful film.”

“The stars are joined by global artist Láolú Senbanjo, and a team of malaria community champions who feature in different scenes to tell the human story of malaria and the devastating impact it has on their education, employment, health and prospects,” Ms. Magill said.

Ms. Magill noted that with 74% of Africans now below the age of 35, the youth are powerful agents of change and the campaign represents a rallying cry for them to step up action in the fight against malaria.

She further disclosed that at the Malaria Summit in London in April 2018, Dentsu International helped secure a $4.1 billion pledge from governments, science and the private sector, to help accelerate research and development of new tools for the malaria fight and expand access to life-saving tools.

“At the Commonwealth Heads of Government Meeting (CHOGM) in London 53 Heads of Government committed to halve malaria in the Commonwealth by 2023. To date dentsu has invested over 10,000 volunteer hours in the Malaria No More partnership and committed to reach over 300 million people with campaigns calling for an end to malaria.”

And Dentsu International Chief Sustainability Officer, Anna Lungley said Malaria is one of the world’s deadliest diseases and kills a child every two minutes.

She added that Africa carries the highest burden and it is alarming that COVID-19 may result in malaria deaths rising by 50% as access to healthcare, medicines and essential services is interrupted.
“Draw The Line Against Malaria’ is a stunning example of creative collaboration across Dentsu’s global agency teams that we hope will inspire a generation to unite and take action to end malaria for good. We are delighted to partner with Malaria No More on this campaign,” she said.

Meanwhile Africa Director at Malaria No More UK Lilies Njanga said, “As young people face unprecedented new challenges around employment and health due to the pandemic, we must protect the fight against malaria. Africa’s youth are too smart and too strong to let malaria steal their futures. The Kigali Summit will be a critical moment to galvanise renewed action to tackle malaria in the face of COVID-19 challenges. Never has it been more urgent to protect communities and to build a safer world for all. It’s in our hands.
The campaign is part of Dentsu International’s ongoing commitment to Malaria No More UK, a pro bono partnership that began in 2017, and part of Dentsu’s commitment to use power of media and advertising to drive delivery of the United Nations Sustainable Development Goals.